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How Climate Change Affects What We Eat and Why Local Food Matters
Learn how climate change is changing food habits and why we started to eat more ice cream?
As climate patterns shift, we’re seeing unexpected changes in food and beverage preferences across the USA, Europe and the MENA region. Warmer winters and longer summers are influencing people’s choices in surprising ways – ice cream consumption is rising steadily, even in colder months, and consumers are swapping traditionally winter-favored red wine for lighter options like beer.
A recent study by Dutch banking multinational ING highlights these changing consumer patterns in southern Europe. For instance, Spain has experienced an increase in summer days by nearly two months over the past 50 years, leading to a significant rise in ice cream consumption, especially during traditionally cooler seasons.
A recent study by Dutch banking multinational ING highlights these changing consumer patterns in southern Europe. For instance, Spain has experienced an increase in summer days by nearly two months over the past 50 years, leading to a significant rise in ice cream consumption, especially during traditionally cooler seasons.
Similarly, in the UK, 68% of consumers report enjoying ice cream with desserts, and over half consider it an essential part of evening meals. In the MENA region, we’re seeing similar patterns, with the demand for cooling foods like ice cream and beverages growing, especially during the extended hot season.
While changing weather patterns shape consumer habits, there’s an emerging preference for locally-sourced, sustainable foods. As consumers become more aware of their environmental impact, they’re increasingly choosing products with a smaller carbon footprint – and there’s no better way to achieve this than by choosing local.
While changing weather patterns shape consumer habits, there’s an emerging preference for locally-sourced, sustainable foods. As consumers become more aware of their environmental impact, they’re increasingly choosing products with a smaller carbon footprint – and there’s no better way to achieve this than by choosing local.
Local products require less transportation, reducing greenhouse gas emissions and supporting regional economies. For example, in the UAE and across the MENA region, Greeneration’s commitment to locally grown microgreens and edible flowers offers chefs and consumers alike the opportunity to enjoy fresh, sustainable produce with minimal environmental impact.
As consumer preferences evolve, so must the market.
Producers are now offering products that cater to new consumer needs – such as portion-controlled ice creams for more mindful eating and non-alcoholic beers, which are increasingly popular in both Europe and the MENA region. In the UAE, where innovation in food production is rapidly advancing, companies like Greeneration are leading the way by offering products that support a sustainable lifestyle.
Producers are now offering products that cater to new consumer needs – such as portion-controlled ice creams for more mindful eating and non-alcoholic beers, which are increasingly popular in both Europe and the MENA region. In the UAE, where innovation in food production is rapidly advancing, companies like Greeneration are leading the way by offering products that support a sustainable lifestyle.
Moreover, climate-proofing food portfolios – for example, by offering ingredients that can be grown sustainably indoors year-round – helps to mitigate the risks associated with fluctuating weather patterns. Greeneration’s vertical farm setup ensures that fresh produce remains available regardless of seasonal weather changes, helping restaurants and consumers alike rely less on imported goods.
As these trends continue, supporting local, sustainable products isn’t just an environmental choice; it’s becoming a necessity. By choosing regionally produced foods, we can reduce our carbon footprint, support local businesses, and enjoy fresher products. At Greeneration, we’re committed to meeting this demand by providing high-quality, locally-grown microgreens and edible flowers that enrich dishes and help foster a more sustainable future.
Whether you’re a chef looking to add fresh, eco-friendly ingredients to your menu or a consumer seeking climate-conscious products, choosing local with Greeneration is a step toward a healthier planet!
