greeneration edible flowers
Greeneration’s Edible Flowers and Microgreens Wow Chefs at Dubai Holding - F&B Sustainability and Local Products Forum
Greeneration was excited to bring our energy and innovation to the F&B Sustainability and Local Products Forum. Held on August 30, 2024, this exclusive event, organized by Dubai Holding, allowed us to showcase our unique vertical farming setup and connect with top industry professionals from across the UAE.
On August 30, 2024, Greeneration Farm had the privilege of participating in the prestigious Dubai Holding - F&B Sustainability and Local Products forum, an exclusive event organized by the procurement team of the Jumeirah Group under Dubai Holding. This event brought together around 25 suppliers of fresh greens, where Greeneration Farm proudly stood as the only B2B vertical farm specializing in the cultivation of edible flowers.
The forum was a vibrant gathering of industry leaders, including chefs, restaurant managers, and bar managers from some of Dubai's most iconic venues, such as Jumeirah Madinat, Burj Al Arab, Beach Hotel, and DIFC.

The procurement team played a crucial role in supporting us throughout the event, providing a platform to showcase our unique products and facilitating meaningful connections with HORECA professionals.

At Greeneration Farm, we are deeply passionate about sustainability and the importance of supporting local products.

This event was a perfect opportunity for us to share our commitment to these values.

We showcased our super-local, fresh products, emphasizing their exceptional quality and the benefits of sourcing locally grown ingredients.

Our participation not only strengthened our existing relationships in the region but also allowed us to forge new connections, reinforcing our position as a leader in sustainable and innovative farming!

Our experience at the forum was incredibly rewarding.

We were able to engage with some of the most influential figures in the hospitality industry, share our vision for a more sustainable future, and demonstrate the superior quality of our locally grown edible flowers.

This event further fueled our passion for delivering the best products to our clients and inspired us to continue pushing the boundaries of what is possible in vertical farming.


As we look to the future, we are excited about the opportunities that lie ahead and remain committed to our mission of providing top-quality, sustainable, and locally sourced products to the market. Greeneration Farm is not just about growing plants; it's about nurturing a community of like-minded individuals who share our passion for sustainability and excellence.

A heartfelt thank you to our amazing team for their hard work and dedication, and to everyone who supported us at this event. Greeneration’s presence at this esteemed event shows our commitment to changing the local ingredient market in Dubai. Our premium microgreens and edible flowers not only impressed attendees but also set a new standard for quality and innovation. As we continue to grow and engage with the culinary community, Greeneration is shaping the future of culinary excellence in Dubai.

Want to visit our farm? Send email to sales@greeneration.ae!