Next-generation vertical farm & lab for innovative chefs
Sustainability Metrics in the HoReCa Industry: Measuring Environmental Impact
Discover key sustainability metrics for HoReCa businesses and how Greeneration supports eco-friendly sourcing in Dubai’s hospitality industry
In a rapidly evolving hospitality landscape, sustainability is no longer a trend — it’s a business imperative. For chefs, purchasing managers, and caterers across Dubai, integrating sustainable practices into day-to-day operations isn’t just about reducing environmental impact; it’s about staying competitive, attracting conscious clients, and building a responsible brand.
At Greeneration, we understand the unique pressures and opportunities facing the HoReCa (Hotels, Restaurants, and Cafés) sector. That’s why we champion not only sustainable ingredients — like our locally grown edible flowers in Dubai — but also the metrics and tools that help businesses measure and improve their environmental footprint.
At Greeneration, we understand the unique pressures and opportunities facing the HoReCa (Hotels, Restaurants, and Cafés) sector. That’s why we champion not only sustainable ingredients — like our locally grown edible flowers in Dubai — but also the metrics and tools that help businesses measure and improve their environmental footprint.
Sustainability now — it’s an operational requirement.
The Importance of Sustainability in HoReCa
According to the Tourism Sustainability Report 2023, 73% of travelers now prefer eco-conscious hospitality venues. With sustainability in Dubai emerging as a core value for both consumers and businesses, the HoReCa sector must adapt — from sourcing to waste management, and everything in between.
At global trade shows like Host 2023 and SIGEP 2024, sustainability took center stage. From AI-enhanced pastry production to energy-efficient, multifunctional kitchen equipment, businesses showcased innovations that reflect the industry's growing eco-awareness.
But adopting sustainable business practices isn’t only about flashy tech. It’s about making incremental, measurable changes across operations.
That’s where sustainability metrics come in.
According to the Tourism Sustainability Report 2023, 73% of travelers now prefer eco-conscious hospitality venues. With sustainability in Dubai emerging as a core value for both consumers and businesses, the HoReCa sector must adapt — from sourcing to waste management, and everything in between.
At global trade shows like Host 2023 and SIGEP 2024, sustainability took center stage. From AI-enhanced pastry production to energy-efficient, multifunctional kitchen equipment, businesses showcased innovations that reflect the industry's growing eco-awareness.
But adopting sustainable business practices isn’t only about flashy tech. It’s about making incremental, measurable changes across operations.
That’s where sustainability metrics come in.
Switching to LED light indicators and smart appliances can dramatically reduce energy use.
Measuring What Matters: Key Sustainability Metrics in Hospitality
1. Energy Efficiency
Switching to LED light indicators and smart appliances can dramatically reduce energy use. Not only are LEDs long-lasting and low-consumption, but they also align with Dubai’s energy-saving initiatives. Many HoReCa suppliers are now designing modular, recyclable systems that support the circular economy — reducing the need to replace entire appliances when only one component fails.
1. Energy Efficiency
Switching to LED light indicators and smart appliances can dramatically reduce energy use. Not only are LEDs long-lasting and low-consumption, but they also align with Dubai’s energy-saving initiatives. Many HoReCa suppliers are now designing modular, recyclable systems that support the circular economy — reducing the need to replace entire appliances when only one component fails.
At Greeneration, we help HoReCa businesses buy edible flowers in Dubai, grown with environmentally conscious methods.
Measuring What Matters: Key Sustainability Metrics in Hospitality
2. Waste Reduction
Whether it’s composting kitchen scraps or eliminating single-use plastics, waste tracking is essential. Forward-thinking restaurants are integrating software to measure waste by category, helping chefs and managers fine-tune ordering, minimize spoilage, and make smarter sourcing decisions.
3. Sourcing Local & Ethical Ingredients
Sourcing locally reduces carbon footprint while supporting the regional economy. At Greeneration, we help HoReCa businesses buy edible flowers in Dubai, grown with environmentally conscious methods. Our farm focuses on low-water-use crops, pesticide-free cultivation, and partnerships with sustainable logistics providers.
2. Waste Reduction
Whether it’s composting kitchen scraps or eliminating single-use plastics, waste tracking is essential. Forward-thinking restaurants are integrating software to measure waste by category, helping chefs and managers fine-tune ordering, minimize spoilage, and make smarter sourcing decisions.
3. Sourcing Local & Ethical Ingredients
Sourcing locally reduces carbon footprint while supporting the regional economy. At Greeneration, we help HoReCa businesses buy edible flowers in Dubai, grown with environmentally conscious methods. Our farm focuses on low-water-use crops, pesticide-free cultivation, and partnerships with sustainable logistics providers.
Communicating your eco-practices on your website, menus, and physical spaces helps build trust and brand loyalty.
Measuring What Matters: Key Sustainability Metrics in Hospitality
4. Certifications and Transparency
Sustainability certifications — such as LEED, Green Key, or Bioscore — are not just environmental badges. They can raise your restaurant’s profile and even boost revenue. Data shows certified hotels and restaurants can command higher average prices while improving guest satisfaction.
5. Guest & Client Communication
Transparency is critical. According to a recent Clean the World survey, 88% of travelers consider sustainability when booking — but most don’t trust businesses to follow through. Communicating your eco-practices on your website, menus, and physical spaces helps build trust and brand loyalty.
4. Certifications and Transparency
Sustainability certifications — such as LEED, Green Key, or Bioscore — are not just environmental badges. They can raise your restaurant’s profile and even boost revenue. Data shows certified hotels and restaurants can command higher average prices while improving guest satisfaction.
5. Guest & Client Communication
Transparency is critical. According to a recent Clean the World survey, 88% of travelers consider sustainability when booking — but most don’t trust businesses to follow through. Communicating your eco-practices on your website, menus, and physical spaces helps build trust and brand loyalty.
Why Greeneration Supports Sustainable HoReCaAs a farm rooted in sustainability in Dubai, Greeneration partners with chefs and caterers who want more than just beautiful ingredients.
Our clients are looking for purpose — and we help them deliver it. Our edible flowers, such as shiso leaf, nasturtium, and cornflower, are not only visually stunning but grown with practices that reduce environmental impact and promote local biodiversity.
Our clients are looking for purpose — and we help them deliver it. Our edible flowers, such as shiso leaf, nasturtium, and cornflower, are not only visually stunning but grown with practices that reduce environmental impact and promote local biodiversity.
Greeneration – Redefining Farm-to-Table for a Sustainable Tomorrow
For chefs and caterers, this means sourcing from suppliers who are ahead of the curve. Greeneration’s sustainable vertical farm in Dubai minimizes land and water use while delivering premium edible flowers like cornflower, shiso, and nasturtium leaf —grown locally and harvested fresh.
If you're ready to buy edible flowers in Dubai or want to learn how your sourcing choices can contribute to a greener HoReCa future, we’re here to help. Greeneration isn’t just a supplier — we’re your partner in sustainability.
If you're ready to buy edible flowers in Dubai or want to learn how your sourcing choices can contribute to a greener HoReCa future, we’re here to help. Greeneration isn’t just a supplier — we’re your partner in sustainability.
How to get free samples?
Go to this page and fill the form! We would be happy to deliver samples to your restaurant or hotel kitchen!