Next-generation vertical farm & lab for innovative chefs
Sustainability Challenges and Progress in the UAE’s Hospitality Sector
Discover how UAE’s hospitality sector is embracing sustainability — and how Greeneration supports chefs and caterers with premium edible flowers in Dubai.
In recent years, the hospitality industry in the UAE has undergone a transformative shift toward sustainability. Driven by global environmental concerns, guest expectations, and new regulatory frameworks, hotels, resorts, and caterers across the country are rethinking how they source, operate, and serve. For B2B partners such as chefs, purchasing managers, and catering professionals, this evolution presents not only challenges but also opportunities to innovate and align with conscious consumer values.
Sustainability now — it’s an operational requirement.
A Growing Demand for Sustainable Hospitality
Since 2020, demand for transparency around sustainability practices has surged.
Business travelers, especially those from corporate backgrounds, now routinely ask for carbon footprint data related to their stay. Leisure travelers are also more mindful, with over 80% seeking eco-conscious accommodations.
This trend has encouraged the sector to reassess every layer of its value chain—from sourcing and waste management to energy use and local partnerships.
Since 2020, demand for transparency around sustainability practices has surged.
Business travelers, especially those from corporate backgrounds, now routinely ask for carbon footprint data related to their stay. Leisure travelers are also more mindful, with over 80% seeking eco-conscious accommodations.
This trend has encouraged the sector to reassess every layer of its value chain—from sourcing and waste management to energy use and local partnerships.
Credit: Jumeirah.com
Sustainability Meets Luxury: The Jumeirah Saadiyat Island Case
One standout example of sustainability in action is the hydroponic farm at Jumeirah Saadiyat Island. This advanced, soil-less growing system significantly enhances crop quality and supports the resort's vision of fresh, locally sourced produce.
By delivering herbs, microgreens, and edible flowers directly from farm to table, the resort has achieved both culinary excellence and a reduced carbon footprint.
This method nurtures plants in sterile environments using non-GMO seeds, achieving higher nutrient density and purity. With 90% less water usage and a 30% faster growth cycle, the farm is a model of what sustainable hospitality can look like in practice.
One standout example of sustainability in action is the hydroponic farm at Jumeirah Saadiyat Island. This advanced, soil-less growing system significantly enhances crop quality and supports the resort's vision of fresh, locally sourced produce.
By delivering herbs, microgreens, and edible flowers directly from farm to table, the resort has achieved both culinary excellence and a reduced carbon footprint.
This method nurtures plants in sterile environments using non-GMO seeds, achieving higher nutrient density and purity. With 90% less water usage and a 30% faster growth cycle, the farm is a model of what sustainable hospitality can look like in practice.
At Greeneration, we support this shift by offering locally grown, premium edible flowers in Dubai.
These innovations are not isolated. Across the UAE, properties are adopting solutions that balance profitability with planet-conscious practices. The integration of hydroponics, vertical farming, and smart technologies into hotel operations not only enhances the guest experience but also meets the growing expectations from corporate ESG mandates.
At Greeneration, we support this shift by offering locally grown, premium edible flowers in Dubai. Our clients—chefs, purchasing managers, and caterers—can buy edible flowers in Dubai with the confidence that our farming practices are aligned with the highest sustainability standards. Our produce is grown using methods that reflect our shared vision for a greener, more responsible future in hospitality.
At Greeneration, we support this shift by offering locally grown, premium edible flowers in Dubai. Our clients—chefs, purchasing managers, and caterers—can buy edible flowers in Dubai with the confidence that our farming practices are aligned with the highest sustainability standards. Our produce is grown using methods that reflect our shared vision for a greener, more responsible future in hospitality.
With the UAE Energy Strategy 2050 and the Corporate Sustainability Reporting Directive (CSRD) on the horizon, businesses must now demonstrate measurable progress in reducing emissions and environmental impact. Hotels that proactively adopt sustainable solutions will not only comply with these directives but also gain a competitive edge in a market increasingly driven by ESG values.
Greeneration – Redefining Farm-to-Table for a Sustainable Tomorrow
As the UAE’s hospitality industry continues to evolve, Greeneration remains a trusted partner in this journey.
Our mission is to empower culinary professionals with sustainable, high-quality ingredients that elevate their menus and reflect their values.
Our mission is to empower culinary professionals with sustainable, high-quality ingredients that elevate their menus and reflect their values.
How to get free samples?
Go to this page and fill the form! We would be happy to deliver samples to your restaurant or hotel kitchen!