Eco-Friendly Practices in Hotels: How Global Chains Are Embracing Sustainability
Discover how global hotel chains are embracing sustainability through certifications, waste reduction, local sourcing, and energy-efficient innovations.
In today’s hospitality industry, sustainability is no longer just a trend — it’s a necessity. With 73% of global tourists preferring hotels that apply sustainable practices, according to the UNWTO Tourism Sustainability Report 2023, leading hotel chains worldwide are reshaping their operations to meet evolving customer expectations.

From reducing waste to sourcing locally, hotels are prioritizing eco-friendly practices that not only benefit the environment but also improve guest experiences and profitability.

As a key supplier of sustainable products like edible flowers, Greeneration is perfectly aligned with this movement. For chefs, purchasing managers, and caterers looking to buy edible flowers in Dubai or integrate eco-friendly ingredients into their menus, our products represent the fusion of sustainability and exceptional quality.

Let’s take a closer look at how global hotel chains are embracing sustainability and how these practices are shaping the future of eco-hospitality.
Hotel with Green Key and sustainability certification signage
Sustainability Certifications and Standards

Leading hotel chains are increasingly seeking sustainability certifications like Green Key, EarthCheck, and LEED. In 2023, the number of hotels earning these certifications rose by 20% compared to the previous year. These standards validate a hotel’s commitment to environmental responsibility and serve as powerful marketing tools to attract eco-conscious travelers.

Hotels that invest in sustainable practices see tangible benefits. Studies show a direct link between sustainability certifications and customer satisfaction, with guests willing to pay more for eco-friendly accommodations. For businesses in the HoReCa sector (hotels, restaurants, and cafés), partnering with certified suppliers like Greeneration helps maintain these high standards.
Hotel kitchen using AI technology to minimize food waste
Waste Reduction and Circular Solutions

Food waste remains a significant challenge in the hospitality industry. Hotels worldwide are adopting advanced technologies to monitor and minimize waste. For example, Accor uses AI systems to track kitchen waste, allowing chefs to adapt menus and reduce excess food. By 2021, over 754 Accor hotels had saved more than 650,000 meals through partnerships like Too Good To Go.

Iberostar Hotels & Resorts takes this a step further with on-site composting and vermiculture, turning food waste into fertilizer for local farms and their own kitchen gardens. These closed-loop systems demonstrate how hotels can contribute to local ecosystems while cutting costs.

Fresh edible flowers on a farm-to-table dish in a sustainable hotel”

Local and Sustainable Sourcing

Sourcing local and eco-friendly products reduces carbon footprints and supports community economies. Accor’s Healthy and Sustainable Food Charter prioritizes local, seasonal, and certified eco-farm products. Hotels like Fairmont Singapore and Swissôtel The Stamford have even established their own urban farms, supplying up to 30% of their vegetable needs.

For chefs and caterers, buying local isn’t just an environmental decision — it’s about flavor and quality. Greeneration’s edible flowers offer a sustainable way to enhance presentation and taste while supporting the eco-HoReCa movement.

Together, we can shape a greener future for the hospitality industry.
Energy Efficiency and Innovative Technology

Hotels are investing in energy-efficient appliances and renewable energy sources to lower their carbon footprints. The Iberostar report highlights how optimizing kitchen energy use can cut emissions by up to 17 Mt annually. Smart systems managing energy consumption not only reduce operational costs but also ensure more sustainable practices.

Promoting Plant-Based and Low-Carbon Menus

As part of their sustainability efforts, hotels are shifting toward plant-rich menus. Plant-based dishes generate significantly lower emissions compared to meat-heavy options. Accor’s partnership with Zrou, a sustainable plant-protein brand, exemplifies how innovative menus can align with wellness and environmental goals. Edible flowers, like those from Greeneration, play a key role in these menus. They offer a natural, vibrant touch to plant-based dishes while reinforcing a commitment to eco-friendly sourcing.

By promoting eco-friendly practices, the company helps hospitality businesses achieve their environmental goals
The journey toward sustainability in the hotel industry is a collaborative effort. Suppliers play a crucial role in helping hotels meet their eco-goals.

Greeneration supports this movement by offering locally sourced, eco-friendly products like edible flowers.

For chefs, purchasing managers, and caterers looking to buy edible flowers in Dubai, our commitment to sustainability ensures you’re providing the highest quality ingredients with minimal environmental impact.

How to get free samples?
Go to this page and fill the form! We would be happy to deliver samples to your restaurant or hotel kitchen!