As the global hospitality industry adapts to climate-conscious demands, sustainability has become a defining factor in how travelers—both business and leisure—choose where to stay. But who is truly driving the shift? Are companies leading the change, or are vacationers pushing for greener choices?
At
Greeneration, a Dubai-based vertical farm specializing in
edible flowers and
microgreens, we work closely with chefs, caterers, and purchasing managers who are increasingly seeking sustainable suppliers. This article explores the evolving landscape of sustainability in hospitality, and how it’s shaping the decisions of B2B stakeholders across the globe.
Since 2020, hotels worldwide have faced a sharp uptick in requests for sustainability data — especially from corporate clients. Businesses now want detailed reports on the
carbon footprint of business travel, water usage, and waste practices. Why? Because Environmental, Social, and Governance (ESG) goals are no longer optional — they’re part of the business playbook.
According to recent studies,
88% of corporate decision-makers prefer hotels with transparent environmental policies.
This is no longer about goodwill—it's compliance, reporting, and reputation.