Next-generation vertical farm & lab for innovative chefs
Business vs. Leisure Travelers
Who Prioritizes Sustainability in Hospitality?
Who Prioritizes Sustainability in Hospitality?
Read how business and leisure travelers differ in their approach to sustainability in hospitality. Learn why business travel drives demand for eco-data and how chefs and caterers can align with this trend.
As the global hospitality industry adapts to climate-conscious demands, sustainability has become a defining factor in how travelers—both business and leisure—choose where to stay. But who is truly driving the shift? Are companies leading the change, or are vacationers pushing for greener choices?
At Greeneration, a Dubai-based vertical farm specializing in edible flowers and microgreens, we work closely with chefs, caterers, and purchasing managers who are increasingly seeking sustainable suppliers. This article explores the evolving landscape of sustainability in hospitality, and how it’s shaping the decisions of B2B stakeholders across the globe.
Since 2020, hotels worldwide have faced a sharp uptick in requests for sustainability data — especially from corporate clients. Businesses now want detailed reports on the carbon footprint of business travel, water usage, and waste practices. Why? Because Environmental, Social, and Governance (ESG) goals are no longer optional — they’re part of the business playbook.
According to recent studies, 88% of corporate decision-makers prefer hotels with transparent environmental policies.
This is no longer about goodwill—it's compliance, reporting, and reputation.
At Greeneration, a Dubai-based vertical farm specializing in edible flowers and microgreens, we work closely with chefs, caterers, and purchasing managers who are increasingly seeking sustainable suppliers. This article explores the evolving landscape of sustainability in hospitality, and how it’s shaping the decisions of B2B stakeholders across the globe.
Since 2020, hotels worldwide have faced a sharp uptick in requests for sustainability data — especially from corporate clients. Businesses now want detailed reports on the carbon footprint of business travel, water usage, and waste practices. Why? Because Environmental, Social, and Governance (ESG) goals are no longer optional — they’re part of the business playbook.
According to recent studies, 88% of corporate decision-makers prefer hotels with transparent environmental policies.
This is no longer about goodwill—it's compliance, reporting, and reputation.
Sustainability in business travel isn’t just a buzzword — it’s an operational requirement.
Business Travel: A Strategic Shift Toward
Sustainability in business travel isn’t just a buzzword — it’s an operational requirement. With regulations like the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) coming into force, companies are required to trace sustainability across their entire value chain.
That includes hotel bookings, catering partnerships, and yes — even where they buy edible flowers in Dubai.
Platforms like Booking.com and HRS now provide carbon metrics and sustainable certifications for hotels. This new transparency is helping procurement teams select suppliers that align with corporate ESG targets.
Hotels that embrace sustainability — from using biodegradable amenities to sourcing from vertical farms like Greeneration — stand to gain significant B2B traction.
Sustainability in business travel isn’t just a buzzword — it’s an operational requirement. With regulations like the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) coming into force, companies are required to trace sustainability across their entire value chain.
That includes hotel bookings, catering partnerships, and yes — even where they buy edible flowers in Dubai.
Platforms like Booking.com and HRS now provide carbon metrics and sustainable certifications for hotels. This new transparency is helping procurement teams select suppliers that align with corporate ESG targets.
Hotels that embrace sustainability — from using biodegradable amenities to sourcing from vertical farms like Greeneration — stand to gain significant B2B traction.
Leisure travelers also care about sustainability — but in a more emotional, less structured way
Leisure Travelers: Values Meet Vacation
Leisure travelers also care about sustainability — but in a more emotional, less structured way.
While 81% of travelers say they intend to book eco-friendly accommodations, studies show a disconnect between their intentions and confidence in hotel sustainability claims.
Many guests still believe that hotels do little to recycle or reduce waste. As a result, travelers are increasingly taking amenities home—not out of convenience, but due to distrust in hotel sustainability practices.
This highlights a key takeaway for hospitality providers: Transparency is king. Whether you're a hotel, a caterer, or a farm supplying fresh ingredients, showing — rather than telling — your eco-values builds trust.
Leisure travelers also care about sustainability — but in a more emotional, less structured way.
While 81% of travelers say they intend to book eco-friendly accommodations, studies show a disconnect between their intentions and confidence in hotel sustainability claims.
Many guests still believe that hotels do little to recycle or reduce waste. As a result, travelers are increasingly taking amenities home—not out of convenience, but due to distrust in hotel sustainability practices.
This highlights a key takeaway for hospitality providers: Transparency is king. Whether you're a hotel, a caterer, or a farm supplying fresh ingredients, showing — rather than telling — your eco-values builds trust.
So, who prioritizes sustainability more — business or leisure travelers?
While both care deeply, it’s business travelers who are institutionalizing these values. ESG mandates and public accountability are accelerating the need for partners who can provide data-driven, eco-friendly solutions.
For chefs and caterers, this means sourcing from suppliers who are ahead of the curve. Greeneration’s sustainable vertical farm in Dubai minimizes land and water use while delivering premium edible flowers like cornflower, shiso, and nasturtium leaf —grown locally and harvested fresh.
While both care deeply, it’s business travelers who are institutionalizing these values. ESG mandates and public accountability are accelerating the need for partners who can provide data-driven, eco-friendly solutions.
For chefs and caterers, this means sourcing from suppliers who are ahead of the curve. Greeneration’s sustainable vertical farm in Dubai minimizes land and water use while delivering premium edible flowers like cornflower, shiso, and nasturtium leaf —grown locally and harvested fresh.
Greeneration – Redefining Farm-to-Table for a Sustainable Tomorrow
In a competitive hospitality landscape, businesses that prioritize eco-friendly practices stand out—not just for their ethics, but for their foresight. Whether you manage a restaurant, run a catering service, or book venues for corporate events, integrating sustainability into your sourcing strategy isn’t a trend— it’s the future.
At Greeneration, we’re proud to support B2B clients with ingredients that meet both culinary and environmental standards. If you're looking to buy edible flowers in Dubai with a smaller carbon footprint, we’re here to grow that vision with you.
🌿 Greeneration – Redefining Farm-to-Table for
a Sustainable Tomorrow
At Greeneration, we’re proud to support B2B clients with ingredients that meet both culinary and environmental standards. If you're looking to buy edible flowers in Dubai with a smaller carbon footprint, we’re here to grow that vision with you.
🌿 Greeneration – Redefining Farm-to-Table for
a Sustainable Tomorrow
How to get free samples?
Go to this page and fill the form! We would be happy to deliver samples to your restaurant or hotel kitchen!